Publicly Display Your Statistics
Site statistics and RSS subscriptions make up your street cred and reach on the Web. When advertisers visit your site and consider paying you to show an ad, they want to know how many unique visitors show up and how many people read your words daily.
Let’s say you only have 15 unique visitors a day… that’s fine, don’t be afraid of it. If a prospective advertiser likes your site (which is one of the main reasons why they’d advertise in the first place) the second step is finding out your readership. If it’s low, they put it on their radar and wait to come back later. If it’s high, they might contact you to find out your rates. If it’s hidden, they have no idea and they could potentially forget about you. The path of least resistance is the one they’ll take.
There is nothing bad about low readership - unless you make it an issue. Nothing is more embarassing than having a prospective advertiser contact you only to find out you only have 15 visitors so let them know early!
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