Microblogger » Search Engines http://www.microblogger.com Sun, 15 Mar 2009 16:06:14 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 SEO Takes Great Patience http://www.microblogger.com/seo-takes-great-patience.htm http://www.microblogger.com/seo-takes-great-patience.htm#comments Wed, 17 Oct 2007 12:36:14 +0000 jim http://www.microblogger.com/seo-takes-great-patience.htm If you’re new to blogging and optimizing your content for search engines, you’ll be in for a bit of a surprise – blogging is a lot like gardening. You plant your seeds now but you won’t reap the bounty for at least another two months.

Why is this? It’s because Google (and the other search engines) updates its index on an irregular basis, updating things like PageRank (though that doesn’t happen nearly as regular as it used to) and the search engine results pages; so the decisions you make now won’t take effect in the search engines until much later. All the links you’re trying to earn, all the content you’re putting up, all that is great for your current readership but it won’t come into play for a little while longer for the search engines.

So, if you’re dabbling in some SEO, just be aware that the effects are like the Fed, they happen a little while after you make them.

]]> http://www.microblogger.com/seo-takes-great-patience.htm/feed 0 Google Pays Out 78.5c On The Dollar http://www.microblogger.com/google-pays-out-785c-on-the-dollar.htm http://www.microblogger.com/google-pays-out-785c-on-the-dollar.htm#comments Mon, 16 Jan 2006 21:57:31 +0000 jim http://www.microblogger.com/google-pays-out-785c-on-the-dollar.htm An article today by Bob Tedeschi talks about something we’ve all been speculating – the revenue sharing in Google Adsense. In the article, which I heard about at Problogger and JenSense, reveals that Google pays out about 78.5% of each dollar of revenue to publishers.

I was curious how he reached that figure so I emailed him and I he told me that he pulled the figures from Google’s 10-Q. Of $675M in revenues from the Google Network, they paid out 78.5%, or about $530M. Then he mentioned that the company emphasized that 78.5% is an average payback… so each publisher gets more or less than that. This is for advertisements across their network, which I assume doesn’t just include Adsense, and for some that revenue share can exceed 100% depending on their agreement. Also, some sites get a minimum payout so that can elevate that percentage number.

Also picked up by BlogHerald.

]]> http://www.microblogger.com/google-pays-out-785c-on-the-dollar.htm/feed 0 How To Get Into Google Results – Trade Links http://www.microblogger.com/how-to-get-into-google-results-trade-links.htm http://www.microblogger.com/how-to-get-into-google-results-trade-links.htm#comments Thu, 08 Dec 2005 18:56:40 +0000 jim http://www.microblogger.com/?p=4 Getting into Google SERPs (Search Engine Results Pages) is actually quite simple – get someone who is already in the Google results to link to you. Google constantly sends out spiders to look at webpages in order to keep its database current, getting into the database merely requires that you get on Google’s radar as a link from a blog or website already in the database.


How do you go about doing that? Simply ask. If you’re a totally blank blog, you will be ignored or rejected on every request you make. No one is going to link to you if you have nothing to offer. When I started writing about personal finance, I didn’t ask a single person for a link or a link trade because I knew they’d visit my blog, see that it was trash, and ignore me as they would any other spammer vying for attention. My blog had half a dozen posts and was noise.

The key to getting into Google is to write quality content that is worth reading. There is no shortcut. You must write material worth reading, continue to write material worth reading, and never stop writing material worth reading. As time passes, the quality of your site will reveal itself and when it does, you can begin asking for your contemporaries if they’d like to trade links. If you happen to have a friend who has a popular blog, you can probably get away with asking for a link before your site is really ready for it but that’s a bad idea because Google will visit and see you have nothing. No one has a grand opening for an empty storefront.

This is a fairly elementary concept, I know, but it boils down into three steps which must be adhered to:
1) Write quality content. Write quality content. Write quality content.
2) Ask to trade links.
3) Be patient, and continue to write quality content.

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