If you’re new to blogging and optimizing your content for search engines, you’ll be in for a bit of a surprise - blogging is a lot like gardening. You plant your seeds now but you won’t reap the bounty for at least another two months.
Why is this? It’s because Google (and the other search engines) updates its index on an irregular basis, updating things like PageRank (though that doesn’t happen nearly as regular as it used to) and the search engine results pages; so the decisions you make now won’t take effect in the search engines until much later. All the links you’re trying to earn, all the content you’re putting up, all that is great for your current readership but it won’t come into play for a little while longer for the search engines.
So, if you’re dabbling in some SEO, just be aware that the effects are like the Fed, they happen a little while after you make them.
An article today by Bob Tedeschi talks about something we’ve all been speculating - the revenue sharing in Google Adsense. In the article, which I heard about at Problogger and JenSense, reveals that Google pays out about 78.5% of each dollar of revenue to publishers.
I was curious how he reached that figure so I emailed him and I he told me that he pulled the figures from Google’s 10-Q. Of $675M in revenues from the Google Network, they paid out 78.5%, or about $530M. Then he mentioned that the company emphasized that 78.5% is an average payback… so each publisher gets more or less than that. This is for advertisements across their network, which I assume doesn’t just include Adsense, and for some that revenue share can exceed 100% depending on their agreement. Also, some sites get a minimum payout so that can elevate that percentage number.
Also picked up by BlogHerald.
Getting into Google SERPs (Search Engine Results Pages) is actually quite simple - get someone who is already in the Google results to link to you. Google constantly sends out spiders to look at webpages in order to keep its database current, getting into the database merely requires that you get on Google’s radar as a link from a blog or website already in the database.
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