Add Google Adlink Blocks To Your Header
After reading a tip off Problogger about how users of Firefox were more likely to click on a Google Adlink block located at the very top of the site, sometimes by accident as they looked to switch tabs, I added an Adlink block to the top of Blueprint for Financial Prosperity and a few other sites (About PMI and Grill Maestro). You’re permitted to have the usual allotment of three ad units plus one adlink block all on one page so I’m still in compliance with the ad limits.
I had previously used ad links in the sidebar, having it mimic (albeit poorly) my sidebar navigation, with little success. However, after adding it to my header and placed all the way at the top of the page, I was seeing a noticeable increase. I noticed a 10% increase in revenue and the clicks on that block now account for approximately 14.4% of all my clicks across the site, a pretty serious percentage considering its placement is so minimally intrusive.
As always, experiment experiment experiment.
