Improve CTR by Removing Borders & Lines
One of the recent changes I had made to one of my more popular blogs (Blueprint for Financial Prosperity) was to remove a verticla gray line separating the sidebars from the main content. The initial reason for having the vertical line in the first place was to help the flow of the page and guide the reader when they were viewing articles. The problem is that the small and subtle vertical line would prevent a reader’s eyes from floating over to the ads past the content.
I removed the lines as a little bit of a test and my CTR improved by 50% as did my earnings. I didn’t think such a small change would have such a significant impact but it did.
